Friday, March 28, 2008

Amish Cooking in Japan

This post is brought to you by our new sponsor, Cafe Amish - for all your Amish food needs.


A great thing about living in Japan is that believe it or not, you can get pretty much any kind of ethnic food you want. Of course we love the Japanese food that we can get here, but we've been surprised with the level of quality of the hamburgers, the Italian food and we've even had very good Mexican food. As I've written about before, the Japanese are just foodies.

Well, for those of you who fear that if you were to move to Japan you'd have no outlet for your Amish cooking cravings, rest assured that we've found such a place for you in the tiny, rural resort town of Kamakura...about 90 minutes by train south of Tokyo. Taking a quick look at the menu, one realizes that perhaps the proprietors of this Cafe might be of a smaller, less zealous branch of the Amish. Maybe a more liberal, reformed version? I'll let you be the judge. Here's the menu:


Let's see we have such Amish staples as toast, lattes, 2 kinds of beer, and white cream & bean paste cakes.

Now I'm no marketing genius, though marketing is my job and I did study it in school, but I've never considered before using the Amish as some hip ploy to lure customers. I guess if you're going to differentiate yourself, you might as well REALLY differentiate yourself, right?

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Tuesday, March 18, 2008

DIY Japanese Food

I think it can be accurately said that the Japanese are foodies. More than the average American, I think the average Japanese enjoys the experience of eating food more. I was reminded of this recently when I went out to eat Korean BBQ with co-workers who would literally ooo and aww at each tantilizing bite of food that they would eat.

I don't want to paint a broad brush here - I don't think that Americans' attitude towards food boils down to opening your mouth and shoveling it in as fast as you can...though I'm sure there is some of that...especially with me! I just think to the average Japanese, eating, especially eating out, is about more than just the one sense of taste.

It's because of that need for a multi-sensory experience, I believe, that in Japan there are many foods where, if you go into a restaurant, you have to cook your own food. I can think of at least three distinct types of wildly popular foods in Japan where you walk into the restaurant and pay for them to bring you your food so that you can then begin to cook it. They are Korean BBQ, Shabu-Shabu and what we had earlier this week, Okonomiyaki. Shelley loves Shabu Shabu, likes Korean BBQ, so I introduced her and Anthon to Okonomiyaki this week.

Okonomiyaki is essentially a Japanese-style pancake - batter filled with things like meat, seafood, vegetables, noodles and spices. You mix it all together and let it cook on a griddle in front of you. It looks weird, but it tastes good. The circular griddle with the spherical shaped holes are for something called taco-yaki - breaded balls filled with octopus. The griddle also has room for yaki-soba, fried noodles, like chow mein.

Even in a dive like this one, the experience of eating something new and cooking it yourself adds to the multi-sensory experience that I think Japanese foodies crave. I really think we enjoyed our food more because we cooked it than had the okonomiyaki pancake had just showed up for us to eat. So, maybe the Japanese are on to something there. I'm waiting for some bright business school grad to take this business model to the next level and have people pay to not only cook their food, but to also clear the table and wash the dishes.


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